MediaCast
With MediaCast, users enjoy immediate access to rich video 
and audio content on the go, without time-consuming WAPing,
downloading and streaming media. MediaCast's streamlined process resolves the obstacles of complexity, service quality, and content availability that have reduced the consumer appeal of mobile media services until now.
How it Works
Customers simply...
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Users sign up for the service via the customer's website, mobile WAP or SMS directly from their phones. The client application is automatically downloaded to the user's phone, together with a welcome clip and an offline catalog of content channels. |
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Users then select their preferred video and audio content channels - similar to TV channels - from either the service providers website or their phones. |
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Video and audio content from the subscriber's selected channels are pushed to the user's phone automatically, usually during off-peak hours. The push download process manages the content, deleting older content automatically according to rules pre-set by the service provider, without requiring the user to arrange their storage space. |
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The client application showcases content in an easy-to-use and entertainment-oriented graphical interface. The user is notified when new content has been received and stored on their handset memory, and can access the new clip instantly with just a click. The content mix can include high-quality video and audio as well as advertisements and channel-specific, targeted endorsement messages and promotions. |
System Architecture
